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June 19, 2022

“Lloyd Rang Communications” Becomes “Curious Public”

by Curious Public

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Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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How has the influence of the media changed since t How has the influence of the media changed since the age of printed media clips and MySpace? 🗞️ The lines are blurring between entertainment and news. 🎯 It’s not about capturing both sides of the debate anymore—it’s become siloed. Niche blogs and user-generated content have more influence than mainstream media. Molly Morgan, global comms expert, notes LADBible and the Daily Mail are prime examples of nailing niche audience segments. This is illustrated by separate channels for things like sports and celebrity news so their different audiences can read exactly what they want and skip what they don't. What changes have you noticed since you started your career? If you missed our latest #CommsInQuestion webinar, “Communications in a world without media”, find the full recording at the link in our bio. #ContentMarketing #SocialMediaMarketing #MarketingStrategy
Influencers drive the news we read and inform the Influencers drive the news we read and inform the conversations we have. How do we use this power for good? Join the conversation on December 11th to hear what our expert panelists have to say. Save your spot at the link in our bio. #CommsInQuestion #Webinar #Communications #Media #DigitalMarketing #InfluencerMarketing #SocialMediaMarketing #Strategy #Storytelling #LetsGetCurious
Disinformation isn’t bound by borders. But neith Disinformation isn’t bound by borders. But neither is an excellent communications strategy that makes you your own global newsroom! So, how do you build that strategy? Ask Molly Morgan. Our next #CommsInQuestion panelist, Molly Morgan, is a communications expert who has created successful global strategies for multinationals like Google and Bupa. And Molly’s strategies work. That’s why we can’t wait to get her insights into what organizations need to be doing to break through the algorithms and reach audiences — worldwide. Join us on December 11 at 11:00 AM ET for this conversation you won’t want to miss. Not registered? Save your spot at the link in our bio. #Webinar #Communications #Media #GlobalCommunications #LeadershipInsights #Storytelling #LetsGetCurious
Solo Stove’s “Snoop Goes Smokeless” campaign Solo Stove’s “Snoop Goes Smokeless” campaign lit up social media but left the brand in the red—a lesson non-profits can’t afford to ignore. Are you chasing numbers that look good on paper but miss the mark? Emma Earley, our digital media strategist, clears the air on how shifting your focus can drive real results. Read: https://curiouspublic.com/2024/vanity-metrics-are-lying-to-you-heres-what-non-profits-should-really-track/
Most Canadians turn to social media for news and i Most Canadians turn to social media for news and information. So, how is your organization using these platforms? And are your efforts truly influential? Our next #CommsInQuestion panelist, Jocelyn Butler, is ready to give us the inside track on up-levelling your social marketing. Jocelyn is the President and Media Director of @orchestra.marketing , an instrumental digital agency in the age of influencer marketing. She brings to our conversation her vast experience running digital strategies for national and international brands like the University of Toronto, ShePower Sport, and Intelligent Foods. So, we’re excited to hear what she says about using micro-influencers and other digital tactics to help your organization reach its audience. Join us on December 11 at 11:00 AM ET to hear what Jocelyn and our experts have to say! 🗓️Save your spot at the link in our bio! #Webinar #InfluencerMarketing #ContentMarketing #Communications #Media #MarketingStrategy #Storytelling #LetsGetCurious
The rise of misinformation and “alternative fact The rise of misinformation and “alternative facts” affects how well our decision-makers and policy experts can do their jobs. So, better intelligence means better outcomes for all Canadians — including your stakeholders, which our next #CommsInQuestion panelist, Jason Grier, knows all too well. Jason is the President and CEO of Delphic Research, a pioneering intelligence and communications platform. Jason founded the information company when he realized government affairs professionals couldn’t rely on traditional news media to stay informed on critical developments. Jason and his team have developed cutting-edge monitoring, aggregating, and reporting tools to empower professionals to stay ahead of the curve, so we’re thrilled to hear his thoughts on how you can empower your organization to do the same. Join us on December 11 at 11:00 AM ET to hear what Jason and our experts have to share! 🗓️Save your spot at the link in our bio! #Webinar #ResearchMarketing #Communications #DataAggregation #PublicAffairs #MarketingStrategy #Storytelling #LetsGetCurious
Cyberattacks aren’t a matter of “if” but “ Cyberattacks aren’t a matter of “if” but “when”—and when they happen, they’re devastating. From massive financial losses to reputational damage, the stakes are high. Is your organization ready to handle the first chaotic 30 minutes of a breach? Alan Findlay, a visionary leader with 15 years of experience heading public-sector comms teams, and @lloydrang share five crisis communication principles that could make—or break—your response. ➡Read more at the News & Blog link in our bio! #CrisisComms #CrisisManagement #InfoSec #IncidentResponse #Cyberattacks #Cybersecurity #Communications
Traditional media is shrinking. Disinformation is Traditional media is shrinking. Disinformation is growing. So, how can you effectively communicate with your audience? The answer: become your own newsroom. But how? Our next webinar panelist, Kevin Twomey, definitely has ideas! Kevin Twomey leads marketing at NewsWhip, the AI-powered media intelligence platform trusted by Google, Diageo, and top publishers. Kevin has his eye on the cutting edge of forecasting news and information as it happens. So we can’t wait to ask him how other Comms professionals can empower themselves to be their own newsmakers. Join the conversation on December 11 at 11:00 AM ET to learn about the bold strategies and fresh tactics you can use to break through the noise. 🗓️Save your spot now at the link in our bio! #CommsInQuestion #Webinar #Communications #Media #MarketingStrategy #MarketingInsights #Storytelling #LetsGetCurious
In a world where social media algorithms select th In a world where social media algorithms select the news that people see, how do we get a message out? That’s the question Lloyd Rang will be asking during our next webinar, Comms In Question: Communications in a world without media. Lloyd is an award-winning writer, communications expert and our fearless leader here at Curious Public. So, we can’t wait to hear from him and our panel of media and marketing experts about creating content that gets noticed in our non-traditional media landscape. Join us on December 11 at 11:00 AM ET to hear what Lloyd and our experts have to say! 🗓️Save your spot now: http://bit.ly/3Z1E378 #CommsInQuestion #Webinar #CommunicationsLeadership #Communications #Media #Strategy #InfluencerMarketing #MarketingInsights #Storytelling #LetsGetCurious

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