Get Big Fast: The Communications Partnership Model
A lot of companies want to position themselves as “full service” agencies these days. But at best, they’re a Swiss-Army knife—a tiny pair of scissors when you need shears. As Lloyd Rang explains, that's why LRC has informal partnerships with companies who do PR, Graphic Design, Branding, and Videography. We bring them into our work because you don’t actually need to be good at everything—and if a client needs more than that, LRC finds the right partner to get the job done.
What Six Blind Men and an Elephant Can Tell Us About Business
Lloyd Rang explains why an old story about six blind men and an elephant can teach us a lot about how companies understand themselves—and how LRC uses those lessons to help companies tell their stories.
Tech Buzzwords Getting You Down? Blame the French.
Let’s face it — a lot of tech sector writing is weak and uninspired. As Lloyd Rang explains, the sector’s communications challenge began in the Middle Ages—a history lesson that can help tech startups make their stories punch through to the right people.
The Best and Worst of a Truly Terrible Year
In our end of year blog, Lloyd Rang asked the LRC team for their best and worst moments of 2020. While it was a truly terrible year, there were some bright spots, from a communications standpoint, anyway. And there were also some moments where — even when you thought the year had reached rock-bottom — it managed to surprise us all by punching through the bedrock and going even lower.