Communicating Post-COVID
To close the circle, we’ve put our minds to how COVID might impact how we communicate in a world where it is no longer a pressing crisis, and even further down the road, where its impact is mitigated by proven treatments and, hopefully, an effective vaccine.
What Your Audience Wants To Hear
PR professionals can work with their clients to find and tell their truth, but they still aren’t necessarily where they need to be. If you only connect with your audience intellectually, you aren’t being heard. That only happens when you connect with your audience emotionally. And then, you enter a kind of relationship with each other. The last presidential election proved that this relationship can withstand an extraordinary amount of stress.