Kristen Gross

Director of Sales and Communications Advisor

Kristen Gross is a writer, communicator, sales and marketing professional with experience in Toronto, San Diego, and Vancouver. She is the western lead for Lloyd Rang Communications. She telegraphed a career in the communications department of the Office of the Premier of Ontario into a freelance business, True North Communications based in San Diego.

With clients in utilities, academia, and the outdoor industry, she has a wide range of experience creating materials from speeches, to press releases, social media, and editorial content. She was the lead on the government’s annual progress report, distilling technical results across all ministries into a public-facing piece, including directing its photos, videos, and graphic design.

She is talented at writing in a voice appropriate to the audience, editing, and interviewing. She is a crusader for clear, concise communications. To this, she has added sales training and experience with Rocky Mountain–a Canadian, high-end bicycle manufacturer– making her a skilled listener, negotiator, and advisor.

Now based in Vancouver, when she’s not at her laptop, she enjoys the BC outdoor lifestyle, and can often be found on local trails riding her mountain bike or exploring Vancouver’s many regional parks with her family.


  • Writing
  • Communications
  • Sales & Marketing
  • Planning
  • Editing
  • Interviewing

Jordan Ray

Digital Marketing and Social Media Specialist

Jordan is a public affairs “jack of all trades” with over six years of experience in communications and politics in the public and private sector. Jordan has successfully and resourcefully managed digital communication campaigns of all sizes.

As the communications lead for the Ontario Liberal Party, he stewarded the Party’s brand while facilitating its recent Leadership Election. Jordan was the lead writer and graphic designer on all Party communications, including two successful by-elections and the 2020 Leadership Convention in Mississauga.

Jordan’s desire to make a difference drives his dedication to civic action. He has worked on political campaigns at all levels of government. He has run an MPP’s Queen’s Park office and worked at a national public affairs agency in Toronto, working for clients in the agriculture, manufacturing, financial, education and non-profit sectors. 

He is Alberta-born and raised in British Columbia and holds a master’s degree from the Norman Paterson School of International Affairs and is a graduate of Queen’s University.


  • Digital Communications
  • Social Media Strategy
  • Content Creation
  • Graphic Design
  • Rapid Response

Tracey Sobers

Principal and Chief Operations Officer

Tracey brings a wealth of experience in project management, communications planning, strategy, media relations and as a senior advisor to executives to her role as LRC’s Chief Operations Officer.

For many years, Tracey was the Director and Executive Assistant to the Premier of Ontario. In this and in other executive advisor roles, she has always managed and maintained effective relationships with key stakeholders and within organizations.

She has served as a communications/senior advisor and project manager in government and in broad public and private sector organizations, including the Office of the Premier of Ontario, the College of Physicians and Surgeons of Ontario, and Ryerson University, where she used her outstanding people management and organizational skills to resolve issues and drive projects to successful completion. She has led numerous cross-departmental initiatives and projects such as developing strategies and protocols for new external relations, patient & stakeholder engagement, and employee relations programs.

Tracey has sat on the board of directors of child-focused charities, including Mothercraft, which is dedicated to healthy child development and the African Relief Committee in Canada which supported programs for displaced children in Sudan. More recently, she is an active volunteer with Gilda’s Club of Greater Toronto.


  • LRC Corporate Operations
  • Project Management
  • Communications Planning and Writing
  • Client Relations

Justin MacLean


Justin brings a diverse set of experience in business, politics, academia, and public service. He holds an MBA from Queen’s University and further certification in Corporate Social Responsibility. Professionally he has served as a Chief of Staff to a Member of Provincial Parliament and is currently teaching within the Faculty of Business at Trent University.

As an experienced corporate trainer and public relations professional, Justin has a keen ability to
connect with an audience and present information in an easily digestible and engaging way.

He is most proud of the work he was able to do designing a comprehensive education and re-training initiative for autoworkers when General Motors closed their Oshawa plant.

When he’s not busy working, you will catch him out for a walk with his dog Cashew.


  • Education and Training
  • Public Relations
  • Business Planning