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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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What does it take to lead during a global shift?

What does it take to lead during a global shift?

We’re asking Iain Nairn – one of the most respected voices in global retail – to weigh in at our next #CommsInQuestion webinar.

Iain is a powerhouse in global retail leadership. He’s led major brands across North America, the UK, Europe and Australia—helping companies adapt, grow, and stay competitive through disruption. Now, as co-founder and CEO of Pink Door Consulting, Iain shares his deep insight into how business leaders can navigate change and seize opportunity in new markets.

As Canada pivots away from U.S.-centric trade, Iain will share what this “hinge moment” means for Canadian business leaders—especially those preparing to enter new global markets.

Don’t miss it: July 8 at 1:00 PM ET

➡️ Save your spot at the link in bio.

#GlobalLeadership #Retail #GlobalMarkets #CanadianBusiness #Webinar #LetsGetCurious

Prime Minister Mark Carney is calling this uncerta

Prime Minister Mark Carney is calling this uncertain period the “hinge moment” in Canada’s economic and political history. But what does that mean for our businesses and their leaders?

We’re asking Curious Public's own @lloydrang —who was also a speechwriter for PMMC—to weigh in.

Lloyd has spent his career helping politicians, business leaders, and our country’s leading institutions deliver messaging that meets the moment. His perspective on the PM’s vision, together with deep experience leading communications in complex organizations, makes him uniquely positioned to unpack what this shift means for Canadian brands and communicators.

Join us July 8 to hear Lloyd, @spaikin and our panel of global experts for Comms In Question: The hinge moment–new markets in a reimagined global economy. A conversation on strategy, leadership, and the opportunities waiting on the other side of uncertainty.

📅 Don’t miss it: July 8 at 1:00 PM ET
🔗 Save your spot at the link in bio.

#CommsInQuestion #Speechwriting #GlobalLeadership #PublicAffairs #CrisisComms #Strategy #Marketing #Communications #Webinar #LetsGetCurious

How do you advocate for your industry when the rul

How do you advocate for your industry when the rules—and the markets—keep changing?

That’s the question our next webinar panelist, Paul Fogolin, has been tackling throughout his career.

Paul is the President and CEO of the @esacanada, where he leads one of the country’s most competitive and globally connected industries. Now, as Canada shifts its trade focus beyond the U.S., he’s helping the video game sector find new influence and fresh opportunity on the world stage.

He’s no stranger to navigating complexity. Paul brings years of experience in government, public policy, and national trade associations—experience that helps him build trust, shape policy, and steer organizations through change.

On July 8, he’ll join our #CommsInQuestion panel to share what smart advocacy looks like in this hinge moment—and how Canadian organizations can lead with clarity and confidence.

📅 Don’t miss it: July 8 at 1:00 PM ET
🔗 Save your spot at the link in bio.

#Advocacy #GlobalLeadership #PublicAffairs #GlobalMarkets #Communications #Strategy #BusinessDevelopment #Webinar #LetsGetCurious

Our dads were comms pros—with a tool for everyth

Our dads were comms pros—with a tool for everything and a saying for every situation. 🛠️

Here are some of the handy lessons our team picked up from our dads about strategy, messaging, and knowing when to just use duct tape and move on.

(You know he was right.)👇

“Don’t gild the lily”

🎯Don’t dilute your message with unnecessary flourish. Simple, clear comms is best to get your message across.

“That’s a tool, not a toy.”

🎯Social media isn’t just for play. It’s a strategic platform for storytelling, influence, and connection. Use it with intention.

“Always keep your eyes two car lengths ahead.”

🎯The immediate future isn’t necessarily a mystery with a plan to spot trends and issues early.

“All that glitters is not gold.”

🎯The best comms don’t just shine, they have depth; they’re clear and honest. Focus on substance rather than sounding impressive.

“There are two ways to do things. The easy way and the right way.”

🎯Quick fixes fade. Real impact sticks because it takes clarity, consistency, and care. Build it right, even if it takes longer.

“If you borrow something, return it in better condition than when you got it.”

🎯If someone does you a solid, make it a positive experience for them. They’re more likely to help you again and perhaps tell their friends!

“Hire a professional, get professional results”

🎯When you do major projects yourself, people can often tell. Sometimes, in comms as in construction, you need to bring in a pro.

“Always have a backup plan. Bad things happen to everyone.”

🎯An effective crisis plan isn’t pessimistic, it’s smart. Reputation is built in calm but tested in chaos. Plan for bad days so you can show up strong when it counts.

“You made a commitment. You’re going”

🎯Do what you say you’ll do. Show up and stand by your position/decision/message, even when it’s not convenient.

“Don’t bullshit me.”

🎯Be candid, honest and upfront when dealing with challenging situations.

What phrases did you hear from your dad on repeat growing up?

#FathersDay #Communications #CrisisComms

“We support E.M. and we support survivors.”

“We support E.M. and we support survivors.”

Laverne Blake, Interim Executive Director at @ernestinesws, delivered that message clearly and powerfully to @globalnewsto and @globalnews National's @consumersos (Sean O'Shea) as the London hockey sexual assault trial heard closing statements.

We’re honoured to support this life-saving and life-changing organization! Ernestine’s is Curious Public’s 2024 UPLIFT recipient–our annual pro bono program that supports one non-profit with marketing and communications support.

–
If your organization needs an effective media strategy, reach out. We’re here to help.

And, if you’re a non-profit driving real change in your community, stay tuned because our 2025 UPLIFT applications open soon.

#MediaRelations #MediaStrategy #Communications #UPLIFT

Canada’s economy is shifting, and our messaging

Canada’s economy is shifting, and our messaging needs to keep up.

Canadian organizations must learn to communicate across cultures, borders, and business realities if they want to navigate this “hinge moment” successfully.

That’s why we’ve invited Alexandra Mayhew, a global PR and communications expert, to join our next hashtag#CommsInQuestion webinar.

Alexandra is the Executive Director of IPREX Global Communication, a global network of independent PR and communications agencies. She works closely with agency leaders across more than 100 markets to help them navigate rapid change, client demands, and cross-cultural complexity. She also teaches a Master's of Global Corporate Strategic Communication at the University of Colorado Boulder, preparing the next generation of senior communicators to lead in a fragmented, high-stakes global landscape.

On July 8, she’ll share real-world insights for Canadian communicators ready to evolve their strategies and strengthen their impact at home and abroad.

📅 Don’t miss it: July 8 at 1:00 PM ET
🔗 Save your spot at the link in bio

#GlobalComms #GlobalLeadership #PRStrategy #Marketing #Communications #Webinar #LetsGetCurious

Canada’s in a turning point. So, we need voices

Canada’s in a turning point. So, we need voices that bring clarity over commentary.

That’s where @spaikin comes in – as our next webinar host!

For decades, Steve has been one of Canada’s most trusted moderators of public discourse—shaping the national conversation as a journalist, author and the longtime host of The Agenda on TVO. His hallmark? Asking the questions others miss, and connecting the dots in moments of real change.

Now, he brings that sharp, steady lens to our next webinar: Comms In Question: The hinge moment–new markets in a reimagined global economy.

Canadian trade and travel is pivoting away from the US. Probably, permanently. So, how do Canadian brands and organizations adapt to what Prime Minister Carney is calling a “hinge moment” in our history?

Steve will lead a panel of global experts in unpacking what this moment means for business leaders, communicators, and the future of Canadian influence abroad.

📅 Join us on July 8th at 1:00 PM ET
🔗 Sign up now at the link in bio.

#CommsInQuestion #GlobalTrade #Leadership #Strategy #BusinessDevelopment #Marketing #Communications #LetsGetCurious #Webinar

CONGRATS to @chalo_sk8 , @curiouspblc James Bullbr

CONGRATS to @chalo_sk8 , @curiouspblc James Bullbrook Memorial Scholarship 2025 recipient!🔥 🔥 🛹 We’re giving Charlotte $500 to put toward her trip to @woodwardcamp this summer.

@richiebullbrook joined us as we sat down with Charlotte and her mom to share the good news.

🧡Thank you to all who applied and shared their skate story with us. Keep 👀 here for next year’s application open date.

📣 Special shoutout to @canadaskateboard for their continued support with this initiative and all the incredible Canadian skate organizations that have shared this opportunity with their community.

#JBMScholarship #CanadaSkateboard #WoodwardPA #Skateboarder #CanadianSkateboarders #SkateLife #Community #Canada

Canadian travel to the U.S. is down by as much as

Canadian travel to the U.S. is down by as much as 20%. Trade is down 6.6%.

But trade to non-U.S. markets? Up 25%.

In the Throne Speech, the government said Canada is looking for new, like-minded trading partners. But what does that mean, exactly, for Canadian communicators and business leaders? Do we need new skills or new people as we move out of our trading comfort zone?

Steve Paikin, one of Canada’s most respected journalists and broadcasters, hosts our next Comms in Question webinar: The “Hinge” Moment–New Markets in a Reimagined Global Economy.

Steve will lead a panel of global experts in leadership, communications, and business development to explore this new moment in Canadian history.

🎯How do we tap into new markets?
🧭What risks are worth taking?
🌱What skills will future leaders need to thrive?

🗓️ Join us on July 8 at 1:00 PM ET
Sign up now and learn how to use the hinge to open up new opportunities. Link in bio.

#CommsInQuestion #CanadaUS #GlobalMarkets #Leadership #BusinessDevelopment #Communications #MarketingStrategy #Webinar

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