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Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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How do you turn a chaotic news cycle into confiden How do you turn a chaotic news cycle into confident comms? Ask Virginia Jamieson! She is the Head of Communications for AI innovator, SambaNova, where she’s mastered translating global headlines into clear strategy for boardrooms and newsrooms. Virginia brings decades of experience with leading brands across multiple continents. We’re also very lucky to have Virginia on the Curious Public Advisory Board, where she brings her signature mix of composure, connection and creative storytelling to our work. Join us to hear her best practices for staying on-message when the world goes off-script at our year-end #CommsInQuestion episode. 📅 Dec 10 at 11 AM ET Save your spot at the link in bio. #Webinar #PRStrategy #AITech #Communications #Storytelling
David Herle knows what narratives move votes and s David Herle knows what narratives move votes and sway public opinion! He is a trusted partner at Rubicon Strategy Inc. and a top advisor who has led successful campaigns for Prime Ministers and Premiers. He also hosts the popular @theherleburly Podcast. Who better to decode 2025's politically charged stories—from tariffs to the Liberal comeback—and shed light on how these moments landed, why they stuck and how you’ll want to adapt your messaging in the year ahead. 📅Dec 10 at 11 AM ET Save your spot at the link in bio. #CommsInQuestion #Webinar #PRStrategy #Communications #Storytelling
Theresa’s superpower: spotting how today’s politic Theresa’s superpower: spotting how today’s political decisions will shape tomorrow’s narratives. @recalibratedrobot She brings sharp insight to national issues as host of the @progress_canada_podcast and through her firm, @lightbulb_narrative. Theresa spent years shaping the national conversation. First from inside government as Director of Communications and speechwriter for the Premier of Ontario, and now from her own platform. Join us to hear her take on 2025’s biggest headlines and what they mean for your PR strategy in 2026. 📅Dec. 10 @ 11 AM ET. 🔗Save your spot at the link bio! #CommsInQuestion #PRStrategy #MediaRelations #Communications #Storytelling
Oliver Moore helps Canada make sense of the headli Oliver Moore helps Canada make sense of the headlines that define our national conversation. He’s a senior member of The Globe and Mail’s editorial board and an award-winning journalist known for adding depth and clarity to stories that drive policy and public perception. Who better to help us unpack the year? Join Oliver for our year-end episode of Comms In Question: The stories that shaped 2025 and what they mean for your PR in 2026. This is the analysis you need to sharpen your strategy for the new year. 📅 Dec 10 at 11 AM ET Save your spot at the link in bio! #CommsInQuestion #PRStrategy #MediaAnalysis #TheGlobeAndMail #Communications #Storytelling
Meet your host: Anne Marie Aikins @femwriter Ann Meet your host: Anne Marie Aikins @femwriter Anne Marie is one of Canada’s most trusted media minds. She knows how stories start, spread, and shape public perception, which is exactly why she’s leading our year-end episode of Comms In Question. From Coldplay to ceasefires, 2025 was a crash course in narrative control, media fragmentation and public perception. Anne Marie will help us break it all down and pull out real insights for your 2026 strategy. 📅 Dec 10 at 11AM ET Save your spot at the link in bio. #CommsInQuestion #MediaRelations #PR #Strategy #CrisisCommunications #Storytelling #Webinar #LetsGetCurious
2025 has been a year that felt like 10. From hous 2025 has been a year that felt like 10. From housing headlines to ceasefires, and yes, even the Taylor Swift engagement, this year proved how fast a story can break, evolve, and stick depending on who’s telling it and where. Join us as we unpack the stories that shaped 2025 and explore what they reveal about capturing and keeping public attention in the fractured media landscape. We’ll dig into: 👉 What stories made people care and what made them tune out 👉 How the same event plays differently across traditional and nontraditional media 👉 What communicators can learn to strengthen their PR strategies for 2026 🎙️ Host: Anne Marie Aikins, Media Relations Strategist, Curious Public @femwriter With: 💬Oliver Moore, Editorial Board, The Globe and Mail 💬Theresa Lubowitz, Founder, Lightbulb Narrative; Host, The Progress Canada Podcast 💬David Herle, Partner, Rubicon Strategy Inc.; Host, The Herle Burly Podcast 💬Virginia Jamieson, Head of Communications, SambaNova 📅 December 10 | 11:00 AM ET Save your spot at the link in bio. #CommsInQuestion #Communications #MediaRelations #PR #Storytelling #CuriousPublic #Webinar
Want your story to resonate with Canadian journali Want your story to resonate with Canadian journalists? Start with local expertise. Why? Because an effective Canadian PR firm brings... 🔸 Real media relationships They know who’s who, and what stories Canadian outlets actually care about. 🔸 Cultural + regulatory fluency They’ll help you avoid becoming the next failed anecdote like Target Canada or Google's Sidewalk Labs. 🔸 Strategic advantage Local insight matters when reputation is on the line–from Toronto’s business press to Vancouver’s tech scene to Quebec’s French-language media. If you want to resonate in the Canadian market, we’re ready to help. Our team brings seasoned PR, media, and crisis management expertise to help you navigate, connect, and gain a strategic edge north of the 49th. Let’s talk strategy. Send us a message. 🔗 Read more at the link in bio. #MediaRelations #PRStrategy #Communications
We busted five of the most common misconceptions i We busted five of the most common misconceptions in PR and communications, and what to do instead. 1️⃣ Friday Dump Day 2️⃣ Media relations means not answering reporters’ questions 3️⃣ Mainstream media are irrelevant these days 4️⃣ No good news on a Friday 5️⃣ Transparency equals raw disclosure What did we miss? Read the full breakdown at the link in bio! – PR is evolving. Are you? We can help.
Have you saved your spot, yet? @spaikin is back w Have you saved your spot, yet? @spaikin is back with Curious Public as our special guest host for our next Comms in Question! Next week, he’ll join us to lead a powerhouse panel through Canada’s “build, baby, build” moment where billion-dollar projects bring both huge opportunities and major communications risks. In our webinar, we’ll unpack: 🍁 What the government’s nation-building language really signals 🛠 How comms leaders can keep long-term infrastructure stories on track 👀 Where organizations can get ahead or stumble in the public eye Expert guests: ➡ Alan Findlay, Executive Consultant & Strategist, @curiouspblc / Principal, @findlay_et_al ➡ Michael Fox, President & CEO, @iceindigenous ➡ Geoff Smith, Executive Chair, @ellisdoncorp ➡ Jennifer van der Valk, SVP, Communications & Public Affairs, @trbot 📅 Join us on October 30 | 1:30 PM ET Save your spot at the link in bio! #CommsInQuestion #MediaRelations #Leadership #PublicRelations #Storytelling #Communications #Strategy

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