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Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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Meet our next expert panelist, Alan Findlay! Ala Meet our next expert panelist, Alan Findlay! Alan knows that earning public trust for a major project depends on a team’s ability to communicate its value–especially as time (and delays) march on. Storytelling is at the heart of Alan’s work as an Executive Consultant and Strategist for us here at @curiouspblc, as well as in his own practice, @findlay_et_al. Al has honed his storytelling skills, particularly in large-scale projects, over his more than 25 years of experience in journalism, government and the public sector. He’s led the communications teams for two major government agencies–Infrastructure Ontario and the Ontario Energy Board. So, if there’s a communications expert who knows what it takes to keep large-scale project narratives and communications on track and resonating with diverse stakeholder groups, it’s Al! Al has the rare ability to bridge critical paths, political priorities, regulatory demands and public expectations. That’s why we’re thrilled to get his sharp insights into Canada’s nation-building projects and what communications pros can take from them during our next #CommsInQuestion panel discussion! 📅 October 30, 2025 at 1:30 PM ET 🔗 Save your spot at the link in bio. #StrategicCommunications #MediaRelations #PublicRelations #Communications #Storytelling
We know! You’re thinking, “but you said Friday We know! You’re thinking, “but you said Friday dump day!?” There are no absolutes. Sometimes, Friday is the best day for good news. Friday is typically a slow news day and reporters are still hunting for stories. Releasing or promoting your report on a Friday can be a godsend for them. Stories with a good human-angle are perfect. A story that gives a reporter a new angle by talking to people out in the world is tailor made for second day coverage. Just like your bad news blow-up rolling across the news channels tickers all weekend, so too can your good story. How and when you communicate your message matters–a lot. – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. Stay tuned for more PR myth busters and tips. Read the full breakdown at the link in bio. #PRMyths #MediaRelations #Communications #Strategy
Yes, many people, especially younger, do get their Yes, many people, especially younger, do get their news from social media. But where did that content creator get the news to share their commentary with you? How journalists frame a story affects how that story cascades everywhere else. They influence the commentaries you watch in your social feeds. And journalists still have a high degree of trust in the public eye. Think of traditional reporters as the OG influencers. Include them in your rollout or prep for a hairy issue to go public. – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. Stay tuned for more PR myth busters and tips. Read the full breakdown at the link in bio. #PRMyths #PublicRelations #MediaStrategy #Communications #Storytelling
Geoff Smith knows every side of construction, from Geoff Smith knows every side of construction, from field operations and labour relations to executive leadership. Geoff grew @ellisdoncorp into a $7B global leader as President and CEO. He’s reshaped the brand through new approaches in smart buildings, energy management, and sustainable construction, growing it into a $7 billion global leader. He continues to push the industry forward while championing charitable and community causes across Canada. We can’t wait to hear Geoff’s timely insights about Canada’s nation-building projects and how communicators can apply these national lessons to their own work. 📅 Oct 30 | 1:30 PM ET 🔗 Save your spot at the link in bio! #CommsInQuestion #Communications #MediaRelations #PublicRelations #Leadership #Strategy
One of the first things we hear before media train One of the first things we hear before media training even starts is: “You’re going to teach me how to NOT answer the question, right?” Wrong. Dodging questions doesn’t protect you. It erodes trust and leaves space for your critics to fill the gaps and control the narrative. Good media training helps you share your key messages with your reporter’s audience. Learn to reframe tricky questions, ask for context, or explain why you can’t answer. – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. Stay tuned for more PR myth busters and tips. Read the full breakdown at the link in bio. #PRMyths #PublicRelations #MediaStrategy #MediaTraining
Meet Michael Fox. @iceindigenous Michael is in t Meet Michael Fox. @iceindigenous Michael is in the business of transforming how industries, governments and Indigenous communities collaborate–especially when it comes to infrastructure and resource development projects. He has a wealth of experience in structuring projects and financing for both industry and Indigenous clients. He regularly turns insights into actionable, strategic solutions. Michael’s work is helping to redefine the future of reconciliation. Join us on October 30th to hear his perspective on how communicators can build stronger, more resilient infrastructure initiatives through true partnerships. 📅 Oct 30 | 1:30 PM ET 🔗 Save your spot at the link in bio!
Thank you to all the wonderful non-profits that to Thank you to all the wonderful non-profits that took the time to submit an application to UPLIFT by Curious Public.🧡 We appreciate you trusting us with your stories. We're excited to dive in and review them all. You'll hear from us soon.
BUSTED! If you act like you’re putting out bad n BUSTED! If you act like you’re putting out bad news, that’s how people will see it. 🚩Joining “Friday Dump Day” is a quick way to raise red flags and invite extra scrutiny. Reporters don’t clock out at 5. Your Friday afternoon “trash” is ripe to be a weekend long story on everyone’s newsfeeds. – We’re breaking down five of the most common misconceptions in PR and communications and what to do instead. Stay tuned for more PR myth busters and tips. Read the full breakdown at the link in bio. - #PRMyths #PublicRelations #MediaStrategy
Big projects = big stakes. That’s where strong c Big projects = big stakes. That’s where strong communications leadership makes the difference. Meet Jennifer van der Valk 👏 SVP Communications and Public Affairs at the @trbot and a passionate city-builder. Jennifer has steered communications through transformative initiatives—from Ontario’s $70 billion transit expansion at Metrolinx to advancing an ambitious economic growth agenda at one of North America’s most influential business associations. Jennifer’s experience is at the heart of some of Canada’s biggest projects, so she knows what it takes to keep stories credible, leaders confident, and stakeholders aligned. 📅 Join us Oct 30 at 1:30 PM ET to hear Jennifer’s insights on what leaders and communicators need to succeed in today’s biggest projects. 🔗 Save your spot at the link in bio!

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