Case Study

Kanda is a UK company whose unique platform lets contractors create quotes that include financing options for customers to manage renovation costs and ensure contractors get paid swiftly. However, Kanda had reached a growth hurdle when they reached out to Curious Public. Central to their challenge was getting existing customers to continue using the platform. They also wanted to improve how they engaged with and onboarded new clients.

We analyzed Kanda’s business model, marketing, and communications and found that the company needed better tools to help contractors explain the platform and financing options to their customers. For example, contractors loved Kanda’s direct billing feature but struggled to explain the financing options available — a value add for contractors’ clients. 

Curious Public interviewed Kanda’s customers and company insiders to unearth the opportunities and challenges for the business. The feedback confirmed the stumbling block for full platform adoption. We also discovered Kanda’s primary customers (contractors) fell into two distinct groups: younger contractors who were tech-savvy but unestablished with customers and older tradespeople more resistant to tech adoption but more established and trusted by customers.  Both groups are working with limited time, so any narrative created to empower them while promoting Kanda’s features had to be blunt, honest, and build trust quickly. 

We created a new brand narrative for Kanda positioning the company as a paperless alternative, focused on making contractors’ lives easier and securing work:

Send a quote. Offer finance in five minutes. Get paid no matter what. Win better work. Save time.

The new brand narratives and company insights we gave Kanda inspired the company’s website rebrand and gave additional strategic direction and marketing support. Since our initial project together, we have continued to support Kanda with content creation and media pitching to business, start-up and tech sector outlets.