Prepare. Respond. Protect Your Reputation.
When a crisis hits, every minute in your organization counts. Make sure you can respond quickly and precisely without losing trust.
Our Crisis Communications Simulation and Playbook Development training gives your senior leaders and communications teams the tools they need to respond effectively under pressure.
A Realistic, Hands-On Approach
This immersive and interactive training session is designed for high-stakes decision-makers. We don’t just teach you how to manage a crisis; we put you in the middle of one.
Developed and led by crisis communications experts Lloyd Rang and Jeff Keay, this training session will help your team build the skills, processes and confidence they need to handle a crisis situation in real-time.
What makes this training different?
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- Fully tailored to your organization’s industry, structure, and potential risk scenarios.
- Live crisis simulation with hands-on decision-making, writing and media interview exercises.
- Step-by-step playbook development that gives you and your organization a framework to use in future crises.
Who is Crisis Communications Training For?
Our customized crisis communications training is geared to:
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- Communications leaders and executives responsible for shaping crisis response strategies
- Senior Leadership Teams who need to respond quickly and effectively in a crisis response
- Communications and PR Teams which will be drafting statements, engaging with the media and managing external and internal messaging
What You'll Learn and Do
We divide our training into three key sections, so you’ll get the chance to learn the skills and practice them with practical applications.
1. Crisis Communications 101: Manage a Crisis in Real-Time
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- Learn to recognize and assess a reputational crisis before it escalates.
- Understand the modern media landscape and how it impacts your crisis response.
- Plan the essential materials every crisis response team must have, including:
- Key messages
- News releases
- Internal communications plans
- Social media content
- Media Q&A documents
2. Create Your Crisis Communications Playbook
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- Establish clear roles and responsibilities in the event of a crisis.
- Develop internal checklists, escalation processes, and decision-making frameworks.
- Gain the best practices for drafting, revising, and publishing crisis communications quickly.
- Learn to monitor your crisis response and conduct an effective post-crisis debrief.
3. Live Crisis Simulation: Test Your Response Under Pressure
How It Works:
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- Your team is given a realistic crisis scenario tailored to your industry.
- You’ll work in teams to create a real-time crisis response, including:
- Key messages & internal communications
- Q&A preparation for media inquiries
- Social media content & official statements
- A press release
- Your session concludes with a mock press conference, where our facilitators ask team spokespeople tough, real-world questions.
- We’ll complete a debrief and evaluation, giving you our expert feedback on your team’s response highlighting strengths, gaps, and opportunities for improvement.
Meet Your Instructors
Lloyd Rang
President and Narrative Lead for Curious Public.
Lloyd Rang is an award-winning writer, a strategic consultant, a communications leader, an entrepreneur and one of Canada’s top speechwriters. He has written for government and business leaders and celebrities around the world, has been a pundit on television and in print, has led corporate workshops in communications and has written for such publications as TechCrunch, Forbes, the New York Times, and The Toronto Star. As President and Narrative Lead at Curious Public, Lloyd gives advice and insight on strategy, content and tactics to clients across the public and corporate sectors. He’s particularly interested in helping startups get out of the gate with a great story.
Jeff Keay
Executive Consultant and Strategic Leadership and Media Consultant for Curious Public.
Jeff Keay is one of Canada’s leading media relations, communications and issues management professionals, having served for four decades as a senior strategy advisor, speechwriter and national media spokesperson for some of Canada’s best-known institutions and brands, including Deloitte, CBC-Radio Canada, TD and Royal banks. As a senior advisor on crisis communications and reputation management – and Curious Public’s Executive Consultant, Leadership Strategy and Media Training – Jeff provides coaching and senior counsel to many of Curious Public’s high-profile partners, including Alectra Utilities, Wilfrid Laurier University, Metrolinx and MaRS Discovery District. Jeff stays curious about what makes people tick and what cool new thing is just over the horizon.
Let's Build Your Session
A crisis is not the time to figure things out on the fly. Get your leadership and communications team trained, tested, and prepared—before you need it.
Tell us about your organization and goals, and we’ll build a crisis comms session that fits.