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When the message matters, the strategy comes first.

Let’s get curious

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Curious Quarterly Newsletter

ABOUT US

Curious Public is a strategy-led communications and narrative firm.

We help organizations make sense of complexity, be clear about what matters most, and show up confidently. We do thoughtful work for good people, using sound judgement, current tools, and decades of experience across politics, public affairs, communications, and community engagement. Clients trust us to advise leaders, shape narratives, guide strategy, and create communications that are timely, relevant, and smart. Everything we do is bespoke, grounded, and intentional, driven by curiosity and a clear understanding of who you are, who you serve, and what’s at stake.

We make your message matter.

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Success overseas means understanding the policies,

Success overseas means understanding the policies, regulations and political climates that underpin business in those markets. Just ask our next panelist and global strategy expert, Joseph Pickerill.

Joseph is Senior Director, Global Strategic Communications at the Tony Blair Institute for Global Change @institutegc. He brings exactly the cross-border perspective our upcoming discussion calls for, with deep experience in the UK and strong roots in Canadian government and policy. Joseph has held some of the most consequential roles in global affairs, serving as director of communications to Canada’s Foreign Minister, strategic communications officer for the US Department of State, and international strategic director of an established technology company.

Joseph understands, at the highest level, how to combine strategic insight, the right messaging and stakeholder engagement to reach audiences that span governments, industries and borders.

We can't wait to get his expert perspective on what Canadian organizations need to navigate the UK and Ireland to make waves across the pond.

Join our panel of market insiders alongside special guest host Steve Paikin.

📅 June 30 at 1:00 PM ET
🔗 Save your spot at the link in bio.

A strong domestic brand doesn't substitute for loc

Hari Srinivas knows exactly what it takes to scale

CONGRATS to Logan @skater_logz , @curiouspblc Jame

CONGRATS to Logan @skater_logz , @curiouspblc James Bullbrook Memorial Scholarship 2026 recipient!🔥 🔥

🛹 This year we went bigger – surprising Logan with $650 USD (up from the usual $500) to put toward his trip to @woodwardcamp this summer. @richiebullbrook joined us as we sat down with Logan and his mom to share the good news.

🧡Thank you to all who applied and shared their skate story with us. Keep 👀 here for next year’s application open date.

📣 Special shoutout to @canadaskateboard for their continued support with this initiative and all the incredible Canadian skate organizations that have shared this opportunity with their community.

#JBMScholarship #CanadaSkateboard #WoodwardPA #Skateboarder #CanadianSkateboarders

@ontarioskateboarding.ca | @girlsskatekamloops | @sbcskateboardingmag | @skateboardingispositive

Canada's global brand is strong right now.But what $Canada's global brand is strong right now.But what overseas advantages does this strength give your organization?? @spaikin is back with Curious Public as our special guest host — debuting our new, limited series: Canada's Brand Abroad 🇨🇦✈️ A limited #CommsInQuestion series for Canadian leaders navigating global markets. Episode 1 takes us across the pond. The UK🇬🇧 and Ireland🇮🇪 are open for Canadian business. But post-Brexit complexity, fractured audiences, and subtle cultural differences make for a deceptively challenging communications landscape. Hear from our panel of UK and Ireland marketing, comms, and strategy experts on: 💬 Where the “same language” market entry goes wrong 🌍 How leaders need to read the UK and Ireland as distinct commercial, regulatory and cultural markets 🍁 Why trust in the Canadian brand is an advantage — but not a substitute for local relevance 💡 What executives need to pressure-test before taking their Canadian growth story abroad 📅 Join us June 30 at 1:00 PM ET Save your spot at the link in bio$

Storytelling alone is no longer enough. For years

Storytelling alone is no longer enough.

For years, the advice was: tell better stories. Be relatable. Sound human. And there was truth in that.

But the tectonic plates have shifted for our craft.

The line between communications, policy, and strategy has become fuzzier. Communicators can't just polish the message at the end. They need to bring judgment and ideas at the start.

Because the stakes are real:
💬"If thoughtful leaders fail to muster a clear direction, rest assured, authoritarianism, racism, all manner of intolerance and cruelty are waiting by the door, ready to march, with their boots on."

Stories create connection. Ideas create direction.

People are hungry for direction. Don't just bring your best words. Bring your best thinking.

🔗Read more from @lloydrang on the comms shift from storytelling to idea-telling at the link in bio.

#StrategicCommunications #Storytelling

We spend so much energy trying to have all the ans

We spend so much energy trying to have all the answers before we speak.

But the leaders who actually matter right now aren't the ones with the most reassuring stories. They're the ones bold enough to say “this is where we go next” — and give you a reason to trust them enough to take the step.

@lloydrang had a great time sharing about The Power of Ideas in a Time of Uncertainty at @evergreencanada yesterday.

Were you there??

We did some homework on the Canadian communication

We did some homework on the Canadian communications market. Turns out it's worth about $3.9 billion — bigger than craft beer, just behind video games.

But the real story is what's happening inside the market.

Some segments are crowded and shrinking (Writing). Others are small, specialized, and in serious demand (Strategic Comms and GR).

TL/DR: AI is raising the floor, but the ceiling for creative, human-led strategy remains limitless.

The question is: Which side of that shift are you on?

@lloydrang wrote it up. To our colleagues in Comms: it’s worth a read.

Check it out at the link in bio.

#Communications #PublicRelations #AIinCommunications #LetsGetCurious

🛹🔥 Applications close in 10 days! Will you be the

🛹🔥 Applications close in 10 days!

Will you be the next recipient of our $500 scholarship to @woodwardcamp ?

If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply at the link in bio.

Applications close April 30, 2026.

@canadaskateboard @richiebullbrook

#JBMScholarship #CanadaSkateboard #skateboarding #Woodward #Skateboarder #❤️skateboarders #skatelife #CuriousPublic #Canada

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