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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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CONGRATS to Logan @skater_logz , @curiouspblc Jame

CONGRATS to Logan @skater_logz , @curiouspblc James Bullbrook Memorial Scholarship 2026 recipient!🔥 🔥

🛹 This year we went bigger – surprising Logan with $650 USD (up from the usual $500) to put toward his trip to @woodwardcamp this summer. @richiebullbrook joined us as we sat down with Logan and his mom to share the good news.

🧡Thank you to all who applied and shared their skate story with us. Keep 👀 here for next year’s application open date.

📣 Special shoutout to @canadaskateboard for their continued support with this initiative and all the incredible Canadian skate organizations that have shared this opportunity with their community.

#JBMScholarship #CanadaSkateboard #WoodwardPA #Skateboarder #CanadianSkateboarders

@ontarioskateboarding.ca | @girlsskatekamloops | @sbcskateboardingmag | @skateboardingispositive

Canada's global brand is strong right now.But what $Canada's global brand is strong right now.But what overseas advantages does this strength give your organization?? @spaikin is back with Curious Public as our special guest host — debuting our new, limited series: Canada's Brand Abroad 🇨🇦✈️ A limited #CommsInQuestion series for Canadian leaders navigating global markets. Episode 1 takes us across the pond. The UK🇬🇧 and Ireland🇮🇪 are open for Canadian business. But post-Brexit complexity, fractured audiences, and subtle cultural differences make for a deceptively challenging communications landscape. Hear from our panel of UK and Ireland marketing, comms, and strategy experts on: 💬 Where the “same language” market entry goes wrong 🌍 How leaders need to read the UK and Ireland as distinct commercial, regulatory and cultural markets 🍁 Why trust in the Canadian brand is an advantage — but not a substitute for local relevance 💡 What executives need to pressure-test before taking their Canadian growth story abroad 📅 Join us June 30 at 1:00 PM ET Save your spot at the link in bio$

Storytelling alone is no longer enough. For years

Storytelling alone is no longer enough.

For years, the advice was: tell better stories. Be relatable. Sound human. And there was truth in that.

But the tectonic plates have shifted for our craft.

The line between communications, policy, and strategy has become fuzzier. Communicators can't just polish the message at the end. They need to bring judgment and ideas at the start.

Because the stakes are real:
💬"If thoughtful leaders fail to muster a clear direction, rest assured, authoritarianism, racism, all manner of intolerance and cruelty are waiting by the door, ready to march, with their boots on."

Stories create connection. Ideas create direction.

People are hungry for direction. Don't just bring your best words. Bring your best thinking.

🔗Read more from @lloydrang on the comms shift from storytelling to idea-telling at the link in bio.

#StrategicCommunications #Storytelling

We spend so much energy trying to have all the ans

We spend so much energy trying to have all the answers before we speak.

But the leaders who actually matter right now aren't the ones with the most reassuring stories. They're the ones bold enough to say “this is where we go next” — and give you a reason to trust them enough to take the step.

@lloydrang had a great time sharing about The Power of Ideas in a Time of Uncertainty at @evergreencanada yesterday.

Were you there??

We did some homework on the Canadian communication

We did some homework on the Canadian communications market. Turns out it's worth about $3.9 billion — bigger than craft beer, just behind video games.

But the real story is what's happening inside the market.

Some segments are crowded and shrinking (Writing). Others are small, specialized, and in serious demand (Strategic Comms and GR).

TL/DR: AI is raising the floor, but the ceiling for creative, human-led strategy remains limitless.

The question is: Which side of that shift are you on?

@lloydrang wrote it up. To our colleagues in Comms: it’s worth a read.

Check it out at the link in bio.

#Communications #PublicRelations #AIinCommunications #LetsGetCurious

🛹🔥 Applications close in 10 days! Will you be the

🛹🔥 Applications close in 10 days!

Will you be the next recipient of our $500 scholarship to @woodwardcamp ?

If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply at the link in bio.

Applications close April 30, 2026.

@canadaskateboard @richiebullbrook

#JBMScholarship #CanadaSkateboard #skateboarding #Woodward #Skateboarder #❤️skateboarders #skatelife #CuriousPublic #Canada

Imagine your entire inbox just... wiped. Gone. One

Imagine your entire inbox just... wiped. Gone. One unsanctioned AI tool and suddenly it's everyone's problem. Liban Abokor breaks down why that's a governance issue, not a tech one–and what leaders need to think about as they weigh the real productivity gains of AI against the very real risks.

Missed #CommsInQuestion last week? It's now a podcast, so you can catch up whenever and wherever works for you.

🎧Listen at the link in bio.

Big thanks again to our guest host @spaikin and to panelists Liban Abokor, Angela Adam, and @jordanlucasray for such a rich and timely conversation.

Will you be the next recipient of our $500 scholar

Will you be the next recipient of our $500 scholarship to @woodwardcamp?

Applications for 2026 James Bullbrook Memorial Scholarship are open. If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply at the link in bio!

Applications close April 30, 2026.

##JBMScholarship #CanadaSkateboard #skateboarding #Woodward #Skateboarder #❤️skateboarders #skatelife #CuriousPublic #Canada

Happening Tuesday! Have you signed up yet? Don’t

Happening Tuesday! Have you signed up yet?

Don’t let the Silicon Valley gossip fool you; AI is here to stay. So, now what?

@spaikin is back with @curiouspblc as our special guest host for our 13th Comms In Question episode!

Steve will lead our expert panel through a timely conversation about how the data economy is reshaping how we work, communicate and make strategic decisions.
We’re separating facts from feelings and pushing past the bubble-bursting headlines.

You’ll hear from tech, strategy and communications experts about:
◾What’s actually changing inside teams when it comes to productivity and decision-making
◾How audience expectations and behaviours are shifting in an AI-enabled world
◾Where leaders need to think differently about ethics, responsibility and the environmental impact of cloud computing
◾What senior leaders should be planning for now—not later

📅 Join us on March 24, 2026 at 1:00 PM ET
Save your spot at the link in bio.

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