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When the message matters, the strategy comes first.

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ABOUT US

Curious Public is a strategy-led communications and narrative firm.

We help organizations make sense of complexity, be clear about what matters most, and show up confidently. We do thoughtful work for good people, using sound judgement, current tools, and decades of experience across business, politics, public affairs, communications, and community engagement. Clients trust us to advise leaders, shape narratives, guide strategy, and create communications that are timely, relevant, and smart. Everything we do is bespoke, grounded, and intentional, driven by curiosity and a clear understanding of who you are, who you serve, and what’s at stake.

We make your message matter.

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Get help reaching your organization’s goals–at no

Get help reaching your organization’s goals–at no cost.

UPLIFT by Curious Public is an annual pro-bono program that offers communications services proven to help you secure donors and funders, reach the people you serve, and attract passionate volunteers.

Comms services like...
✅ A new organization narrative
✅ PR work
✅ Refreshed website copy
✅ Thought-leadership and op-eds
✅ Digital media content strategy
✅ Customized fundraising merchandise strategy
✅ and so much more.

If you’re a Canadian non-profit or NGO making a local impact with limited comms/marketing resources, get your application in before October 30, 2026 and you could get 3-months worth of our agency's work.

Apply at the link in bio or go to curiouspublic.com/UPLIFT
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Know a deserving organization? Share this with them!

AI can help scale your content, but you still need

AI can help scale your content, but you still need humans to build your foundation.

Kristen Gross shares what we learned building a custom AI content engine for a client and why the humans in the room made all the difference.

Link in bio. "We Built a Custom AI Engine for a Client. Here's Why It Still Needed Some Humans."

How are you using AI to help with content?

As a junior speechwriter, our CEO once wrote a spe

As a junior speechwriter, our CEO once wrote a speech for an Ontario Premier that placed the Danube River in Prague — a 668km geographical error. The Premier bought Lloyd an atlas.

That mistake taught @lloydrang more than any successful speech ever did.

AI can draft that speech today — and skip the error, and skip the lesson — before anyone even notices. If AI skips your mistakes, does it skip your growth too?

Young communicators: your strongest pitch right now isn't that you can prompt a chatbot. It's that you can think without AI, and work brilliantly with it.

Read more from Lloyd on the changing reality of entry-level comms jobs and how AI could help junior people advance faster and contribute sooner.

Link in bio.
"AI is Coming for (Entry-Level) Comms Jobs"

AI can draft a news release before your coffee coo

AI can draft a news release before your coffee cools, but it can't teach a junior communicator judgment, empathy, or how to read a room.

More than half of HR leaders worry that cutting junior roles now could leave them short of qualified senior leaders within five years, according to @d2l’s 2026 survey of HR leaders.

If we don't rebuild the entry-level onramp on purpose, we risk facing a massive leadership gap.

Read more from @lloydrang on the changing reality of entry-level comms jobs and what senior leaders can do about it.

Link in bio.
"AI is Coming for (Entry-Level) Comms Jobs"

If you want to establish your organization in Irel

“Think global. Act local” Hari Srinivas, Preside

Why being a “nice and wonderful” Canadian brand or

UK media and Canadian media play by different tact

Success overseas means understanding the policies,

Success overseas means understanding the policies, regulations and political climates that underpin business in those markets. Just ask our next panelist and global strategy expert, Joseph Pickerill.

Joseph is Senior Director, Global Strategic Communications at the Tony Blair Institute for Global Change @institutegc. He brings exactly the cross-border perspective our upcoming discussion calls for, with deep experience in the UK and strong roots in Canadian government and policy. Joseph has held some of the most consequential roles in global affairs, serving as director of communications to Canada’s Foreign Minister, strategic communications officer for the US Department of State, and international strategic director of an established technology company.

Joseph understands, at the highest level, how to combine strategic insight, the right messaging and stakeholder engagement to reach audiences that span governments, industries and borders.

We can't wait to get his expert perspective on what Canadian organizations need to navigate the UK and Ireland to make waves across the pond.

Join our panel of market insiders alongside special guest host Steve Paikin.

📅 June 30 at 1:00 PM ET
🔗 Save your spot at the link in bio.

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