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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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Planning a political campaign is like planning a w

Planning a political campaign is like planning a wedding—every single day, for a month straight. And the whole country is invited. The stakes are high, the teams are big, and there's no room for error. From storytelling to timing, Jordan Ray shares what elections can teach us about communicating with impact.

💡 It starts and ends with a good story

👀 Make it visual

📌 If you’re explaining, you’re losing

🧐 Why should I care

⚡ Speak to the moment

🔑 Teamwork and trust are everything

✏️ Plan, and plan again

🥳 Winners look like they are having fun

Read more at the link in our bio.

#ElectionCampaign #Communications #Leaders

When a crisis hits, character shows. Brian Topp, T

When a crisis hits, character shows. Brian Topp, Tim Hudak, and Kathleen Wynne shared their crisis experiences and the comms every leader needs to know right now. @lloydrang guided our expert panelists through a conversation filled with insights about how to lead with clarity, earn trust fast, and out-communicate the chaos–before it defines you.

✅ Coordinate your message
✅ Communicate through the chaos
✅ Tell your story before someone else does
✅ Invest in trust and the infrastructure to hold it
✅ Crisis reveals character–and leaders must be ready

Read more at the link in our bio.

#CommsInQuestion #TradeWar #CanadaStrong

One week away! Have you signed up yet? Brian Topp

One week away! Have you signed up yet?

Brian Topp, Tim Hudak, and former Premier of Ontario, Kathleen Wynne are among Canada’s top political communications leaders we’re gathering to help us break down the comms lessons (so far) from the Canada-US “trade war.”

This crisis didn't start in Canada, but Canadian organizations can use this opportunity to ask questions about effective ways to navigate a crisis. @Lloyd Rang will lead the discussion around questions like: Is it better to be quick or to be calm? How can you use subject matter experts more effectively? And what's the role of public statements versus "quiet diplomacy" in a crisis?

Join us for a webinar you won't want to miss!
Sign up for your tariff-free ticket today at the link in our bio.

#CommsInQuestion

Crisis communication isn’t just about what you s

Crisis communication isn’t just about what you say—it’s about how and when you say it.

Few people understand this better than @lloydrang—a leading Canadian communications expert, crisis strategist, and award-winning writer. And the host of our next webinar, “Comms In Question: Comms lessons from the trade war trenches.”

Lloyd is President and Narrative Lead at Curious Public. He has spent over two decades helping leaders, organizations, and governments craft the right message at the right time. Lloyd’s work has been featured in major publications and he’s been a pundit on TV—because when it comes to communications, he knows what works.

Lloyd will guide our panel of top political comms leaders through the high-stakes world of crisis response, drawing key lessons from the Canada-U.S. trade dispute and beyond.

📅Join us and our expert panelists, Brian Topp, Tim Hudak, and Kathleen Wynne on March 26th at 11:00 AM ET for an insightful conversation on comms, strategy, and leadership.

🔗 Save your spot: https://mailchi.mp/curiouspublic/comms-in-question-mar-2025

#CommsInQuestion #CrisisComms #NarrativeStrategy #Leadership #Webinar

In a crisis, should leaders speak up or step back?

In a crisis, should leaders speak up or step back? When does "quiet diplomacy" work better than a bold public statement?

Our next #CommsInQuestion panelist, Kathleen Wynne, knows what it takes to navigate high-stakes political and policy crises. As the former Premier of Ontario, she’s faced complex negotiations, public scrutiny, and make-or-break moments—always with a communications strategy in mind.

We’re excited to hear Kathleen’s take on how organizations can lead effectively in turbulent times, especially in the context of the Canada-U.S. trade dispute.

📅 Join us on March 26th at 11:00 AM ET to learn from Kathleen and our panel of top political communicators.
🔗Save your spot at the link in bio.

#CrisisComms #lCommunications #Leadership #Webinar

Crisis breeds opportunity—if you know how to com

Crisis breeds opportunity—if you know how to communicate.

That’s where Tim Hudak comes in. As a former Leader of the Ontario PC Party and now a Partner at Counsel Public Affairs, Tim has spent decades at the intersection of politics, policy, and public perception.

He’s seen firsthand how governments, businesses, and advocacy groups can shape the conversation—or get left behind—when tensions rise. So, when it comes to the Canada-U.S. trade dispute, what’s the right approach? Public pressure? Backroom diplomacy? A mix of both?

Tim is joining our next webinar, “Comms In Question: Comms lessons from the trade war trenches.” We’re looking forward to hearing his insights on navigating government relations, media narratives, and crisis messaging.

📅 Join the conversation on March 26th at 11:00 AM ET.
🔗Register now and the link in our bio.

#CommsInQuestion #Webinar #Communications

GET LOUD. STAY LOUD.🇨🇦 Your Canadian organ

GET LOUD. STAY LOUD.🇨🇦

Your Canadian organization has an opportunity to reach new marekts and deepen customer loyalty.

Read @lloydrang's comms insights, "How You Can Win in a Trade War: Be bold, not quiet," at the link in our bio.

#ElbowsUp

Silence is a losing strategy in the Canada-U.S. tr

Silence is a losing strategy in the Canada-U.S. trade war. Canadian brands that are speaking up—like @chapmansicecream—are winning big as consumers rally behind local products. But the smartest businesses aren’t just riding the wave; they’re using this moment to reshape their future and seize new market opportunities.

The question is: will you?

Read more from @lloydrang on how you can use communications to lead your organization to new markets and deepen customer loyalty at the link in our bio.

#ElbowsUp #ProudlyCanadian #Communications

What are we looking for in your application? We wa

What are we looking for in your application? We want to see…

🛹 Passion for skateboarding
🛹 How your skateboarding journey is creating a meaningful connection to a family member, friend, or community
🛹 Why skateboarding is important to you

Applications close April 30, 2025. Eligible applicants must be Canadian residents age 7-17 and use the scholarship money during the summer of 2025 at Camp Woodward.

🔗Apply at the link in our bio.

📸 @danmathieu featuring @richiebullbrook

@canadaskateboard
@woodwardcamp

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