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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

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We spend so much energy trying to have all the ans

We spend so much energy trying to have all the answers before we speak.

But the leaders who actually matter right now aren't the ones with the most reassuring stories. They're the ones bold enough to say “this is where we go next” — and give you a reason to trust them enough to take the step.

@lloydrang had a great time sharing about The Power of Ideas in a Time of Uncertainty at @evergreencanada yesterday.

Were you there??

We did some homework on the Canadian communication

We did some homework on the Canadian communications market. Turns out it's worth about $3.9 billion — bigger than craft beer, just behind video games.

But the real story is what's happening inside the market.

Some segments are crowded and shrinking (Writing). Others are small, specialized, and in serious demand (Strategic Comms and GR).

TL/DR: AI is raising the floor, but the ceiling for creative, human-led strategy remains limitless.

The question is: Which side of that shift are you on?

@lloydrang wrote it up. To our colleagues in Comms: it’s worth a read.

Check it out at the link in bio.

#Communications #PublicRelations #AIinCommunications #LetsGetCurious

🛹🔥 Applications close in 10 days! Will you be the

🛹🔥 Applications close in 10 days!

Will you be the next recipient of our $500 scholarship to @woodwardcamp ?

If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply at the link in bio.

Applications close April 30, 2026.

@canadaskateboard @richiebullbrook

#JBMScholarship #CanadaSkateboard #skateboarding #Woodward #Skateboarder #❤️skateboarders #skatelife #CuriousPublic #Canada

Imagine your entire inbox just... wiped. Gone. One

Imagine your entire inbox just... wiped. Gone. One unsanctioned AI tool and suddenly it's everyone's problem. Liban Abokor breaks down why that's a governance issue, not a tech one–and what leaders need to think about as they weigh the real productivity gains of AI against the very real risks.

Missed #CommsInQuestion last week? It's now a podcast, so you can catch up whenever and wherever works for you.

🎧Listen at the link in bio.

Big thanks again to our guest host @spaikin and to panelists Liban Abokor, Angela Adam, and @jordanlucasray for such a rich and timely conversation.

Will you be the next recipient of our $500 scholar

Will you be the next recipient of our $500 scholarship to @woodwardcamp?

Applications for 2026 James Bullbrook Memorial Scholarship are open. If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply at the link in bio!

Applications close April 30, 2026.

##JBMScholarship #CanadaSkateboard #skateboarding #Woodward #Skateboarder #❤️skateboarders #skatelife #CuriousPublic #Canada

Happening Tuesday! Have you signed up yet? Don’t

Happening Tuesday! Have you signed up yet?

Don’t let the Silicon Valley gossip fool you; AI is here to stay. So, now what?

@spaikin is back with @curiouspblc as our special guest host for our 13th Comms In Question episode!

Steve will lead our expert panel through a timely conversation about how the data economy is reshaping how we work, communicate and make strategic decisions.
We’re separating facts from feelings and pushing past the bubble-bursting headlines.

You’ll hear from tech, strategy and communications experts about:
◾What’s actually changing inside teams when it comes to productivity and decision-making
◾How audience expectations and behaviours are shifting in an AI-enabled world
◾Where leaders need to think differently about ethics, responsibility and the environmental impact of cloud computing
◾What senior leaders should be planning for now—not later

📅 Join us on March 24, 2026 at 1:00 PM ET
Save your spot at the link in bio.

AI is already here. It’s changing how your audienc

AI is already here. It’s changing how your audience skims, searches, and decides who to trust. The question is whether your communications strategy reflects that reality.

Our next #CommsInQuestion panelist, @jordanlucasray works at that strategic edge. Jordan is our Principal and Senior Narrative Lead at Curious Public, where he helps leaders understand how emerging technologies are reshaping audience behaviour, reputational risk and narrative control. He brings deep knowledge of communications, storytelling and public affairs to clients across the public and private sectors, along with his reputation for turning the complex into clear, actionable insights.

On this panel, Jordan will focus on how AI is actively reshaping communications strategies today.

Jordan will help us explore:
▪️AI’s effects on productivity and decision‑making
▪️What shifting audience expectations and behaviours you should be planning for
▪️Practical guidance to navigate the ethical and environmental risks AI brings

📅 March 24 at 1:00 PM ET
🔗 Save your spot at the link in bio!

#Webinar #StrategicCommunications

AI adoption is changing the David-and-Goliath dyna

AI adoption is changing the David-and-Goliath dynamic in the non-profit and charitable sectors — and our next guest is at the forefront of that shift.

Liban Abokor is a renowned public and social-sector leader, a research fellow, author, and philanthropist, focused on AI, the future of work, and systemic change in the charitable sector. He founded Reimagine LABS to help organizations across the social and public sectors leverage AI and data to strengthen impact — making it easier to do good. He also co-founded a $250 million impact fund supporting community-led organizations across Canada.

On March 24, Liban will help us unpack what this next phase of AI adoption means for power, access and influence in Canada’s data economy. Who benefits when AI tools become more accessible? Who gets left behind? And how can organizations use this moment to improve equity and drive positive disruption?

📅Join us March 24 at 1:00 PM ET.
🔗 Save your spot at the link in bio

#CommsInQuestion #Webinar #Communications #LeadershipStrategy

AI runs on infrastructure. Land leases, power grid

AI runs on infrastructure. Land leases, power grids, policy decisions and long-term investments are behind every algorithm.

That’s why we’re pleased to have Angela Adam of eStruxture Data Centres join our next #CommsInQuestion panel.

Angela is the Senior Vice President of Sales, Marketing, and Government Affairs at one of Canada’s largest and fastest-growing data centre platforms. She works at the intersection of enterprise growth, cloud infrastructure, and government relations in Canada’s rapidly expanding data economy – especially its AI ecosystem.

She brings a critical lens to this conversation:
▪️How will Canada respond to our growing AI needs – and AI needs around the world?
▪️Why should data sovereignty matter to Canadians?
▪️What does responsible AI growth really look like for our businesses? For our climate goals?

Angela advocates for a future-ready Canada by championing regulatory AI frameworks and policy decisions that align with our values, are driven by collaboration, and are grounded in pragmatism.

If we’re serious about understanding our role in the data economy, we have to understand the infrastructure behind it.

📅 March 24 at 1 PM ET
🔗 Save your spot at the link in bio

#Webinar #AIinCommunications #LeadershipStrategy #DataEconomy #LetsGetCurious

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