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ABOUT US

Curious Public Content and Insights simplifies the complex, finds your core message and makes sure it reaches your audiences. We delight in creating great words for good people. You can trust us to write your materials, craft your digital campaigns, advise your leaders, train your people and help you fine-tune your business strategy. In everything we do, we make sure our work is bespoke, relevant and smart – all of which is driven by our curiosity to understand who you are, who you serve, and how we can help you achieve success.

Latest Tweets

Curious Public @curiouspblc ·

11 Jun

Humans are weird. We can -- and do -- feel, say, and think things that contradict each other. If you want to beat the machines -- and sound more authentic -- you've got to lean into the paradox.

#GenerativeAI #Creativity #Webinar

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Instagram

The decision-makers are changing, and with them, s

The decision-makers are changing, and with them, so is the way they consume information. As boomers exit, Gen X and millennials are taking the reins, bringing new habits and media preferences. Is your organization prepared to adapt its strategy and capture their attention-and their money?

Jordan dives into the data, what content does well and what it means for your organization's marketing and communications.

➡️ Read more at the link in our bio.

#Content #ContentCreation #MediaLandscape #Communications #Marketing #Storytelling #GenX #Millennials #LetsGetCurious

🎤 Fewer reporters. Bigger platforms. Faster con

🎤 Fewer reporters. Bigger platforms. Faster consequences.

In today’s media environment, fewer journalists mean less room for mistakes, yet one slip-up can go viral instantly. Every word—and every pause—can spread faster than ever before, whether you're speaking on a panel, responding to a crisis, or giving an interview.

So, what happens when your message takes on a life of its own?

Our #MediaTraining Workshop equips you to navigate this high-stakes landscape. You’ll learn how to:

⚡ Turn tough questions into opportunities
📱 Manage the rapid-fire nature of social media while staying on message
💡 Control the narrative before it controls you

Your words matter. Make sure they work for you.

➡️ Get in touch to set up your session

#Workshop #MediaRelations #ReputationManagement #Leadership #CrisisComms

14 year old Blake Marchildon lived out one of youn

14 year old Blake Marchildon lived out one of young skaters' dreams this past summer: a trip to @WoodwardCamp.🛹🛹 How was his life-changing experience?

💬 “I met so many new people, including skaters from Montreal and others from all over. It was incredible to connect and skate together every day.”

Blake’s week finished with a skate jam, where he won prizes and swag worth $200 for his impressive moves on an eight-stair rail.

🛹Check out the story at the link in our bio.

Are you a young, Canadian skateboarder?
👀 Applications for the 2025 scholarship will open early in the new year. Stay tuned and help spread the word.🤙

#JBMScholarship #CanadianSkaters #Skateboarding #CampWoodward #CuriousPublic #CanadaSkateboard #Orangeville

Is there an opportunity for journalists and commun

Is there an opportunity for journalists and communications professionals to work together to build trust with their audiences?

Curious Public Executive Consultant in Leadership Strategy and Media Training Jeff Keay recaps the key insights we heard from veteran communicators in our latest episode of #CommsInQuestion.

💬 "'Media relations' is really about media relationships… In these sorts of relationships, trust is hard-won and easily lost."

Read more at the link in our bio.

🤩Thank you again to our incredible panelists: Ben Chin, Rob Ferguson, Wendy Mesley, and Sumi Shanmuganathan.

#Communications #MediaRelations #MediaTraining

Monday, September 30th is the last day to get your

Monday, September 30th is the last day to get your applications in for #UPLIFT.

Are you a Canadian #NonProfit or #NGO creating impact in your local community?

Do you have a limited marketing and communications budget or skillset?

Then UPLIFT might be for you.

Our UPLIFT program selects one deserving organization each year to get 3 months worth of our agency's support to help move their audience to action - at no cost.

That pro-bono work might be a new narrative and key messages, earned media content, revised communications or fundraising strategy, or PR and media support.

Past recipients have benefited through:
🚀 Increased awareness
💰 More engaged donors
⚡ Empowered ambassadors, staff and volunteers
💚 A stronger sense of alignment to the community

Fill out our short application before September 30th at the link in our bio.
OR share with your favourite non-profit!

#Communications #CommunityMatters

We're welcoming another brilliant and strategic mi

We're welcoming another brilliant and strategic mind to our team!

Al Findlay -- who some of you will know as a former reporter, others of you will know as a former Liberal staffer, and still others as communications lead for Infrastructure Ontario -- is stepping out into the world of consulting. He's both going out on his own as Findlay Et. Al Consulting AND joining the Curious Public team. His clients and ours will benefit from his years of comms experience, strategic vision, writing skills, project management skills and senior leadership experience.

Al is not only a skilled communicator, but a wonderful human being and deeply caring guy. He lives in Toronto where he is passionate about supporting local organizations and has a budding side hustle making breadboards and furniture for friends and family.

Find out more at the link in our bio.

Every organization wants to build public trust —

Every organization wants to build public trust — and working well with the media is essential! No one understands that better than our next #CommsInQuestion panelist, Ben Chin.

Ben is a senior political and communications advisor with decades of experience in some of Canada’s top roles. He has been serving as Senior Advisor in the Prime Minister’s Office since 2019, contributing to various issues and focusing on economic growth, energy and climate change, and Canada’s Indo-Pacific strategy. Before joining the Federal Government, Ben served in senior roles for the Premiers of British Columbia and Ontario, Ontario’s electricity sector, in the private sector, and as a broadcast journalist at the CBC, CTV and City TV.

Join us on September 18th at 11 AM ET to hear Ben and our panel of experts weigh in on how we can work together to tell better stories that earn trust. You won’t want to miss this one!

➡️ Save your spot at the link in our bio!

#MediaRelations #Communications #Storytelling

Canadian #NonProfits and #NGOs, this is for you. H

Canadian #NonProfits and #NGOs, this is for you. How do you qualify for services at no cost as part of our #UPLIFT program?

Answer the 3 Ws: Who, Why, What.

If you're clear on the problem, we can be clearer on how we can help.

Deadline to apply is September 30th. Check out the link in our bio.

#Communications #Marketing #Strategy #Charities #NonProfitsOfInstagram #LetsGetCurious

Three ways #KamalaHarris slayed in the #Debate las

Three ways #KamalaHarris slayed in the #Debate last night. And what matters most …

#Debate2024

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