Your ability to communicate clearly, confidently and strategically is essential—whether facing a routine media inquiry or navigating a high-stakes crisis. 

Our media training sessions will prepare you for interacting successfully with the media. You’ll learn to deliver your message with authority and practice staying in control of the conversation.

Seasoned media relations and issues management expert Jeff Keay leads our media training sessions. Jeff brings his insider expertise as a national spokesperson and senior advisor for leading Canadian organizations to customize sessions to your organization’s needs. 

Together, you’ll explore your organization’s priorities and existing media relations practices with recommendations for strengthening your most important connections to media and social media. 

Whether you’re preparing a single executive for a high-profile media appearance or equipping an entire leadership team, we design the training to fit your priorities and reach your audience.

Our customized media training sessions are geared to: 

• • Senior executives who serve as public-facing spokespeople
  • Communications leaders preparing executives for media interactions
  • Organizations looking to strengthen their crisis response and media readiness

We focus on practical, hands-on learning to ensure you’re ready for any media scenario.

Depending on your needs, sessions can cover: 

• • Media Relations Best Practices – Understand the evolving media landscape and how to build strong relationships with journalists. 
  • Your Media Ecosystem – Identify key media players, audience expectations and communication opportunities for you and your organization. 
  • Narrative and Key Message Development – Establish and maintain the message and interview parameters, especially when dealing with a crisis situation. 
  • Strengthening Your Communications Infrastructure – Enhance your internal and external processes for media readiness. 
  • Crisis Communications – Learn and practice to prepare for tough questions, manage the response, maintain control in high-pressure situations and protect your reputation. 
  • Mastering the Interview – Learn and practice techniques for clear and confident media responses that keep you “on message.”
  • On-Camera Practice and Coaching – Practice your skills in realistic interview simulations with personalized feedback and critique.

• • Refining your key messages
  • Staying composed and “on script”
  • Delivering your message with impact
  • Handling tough questions
  • Keeping control of the conversation

Your learning doesn’t stop when the session ends. Every participant receives:

• • A custom post-session report with feedback and actionable next steps.
  • Recordings of your on-camera exercises for continued practice.
  • A reference guide on best practices to reinforce your skills for future media interactions.

Executive Consultant and Strategic Leadership and Media Consultant for Curious Public.