Course Outline
Curious Public’s AI Best Practices for Communicators Workshop
This 3-hour workshop is designed to give communicators a comprehensive overview of artificial intelligence (AI) and its practical applications in communications. The workshop will cover AI fundamentals, best practices for integrating AI into your work as well as a hands-on exercise using AI tools for content creation. By the end of the workshop, participants will be able to effectively use AI to support their communications activities.
Workshop topics include:
- The AI landscape and impact on communications sector
- Understanding what AI is and isn’t (Generative AI vs. Machine Learning)
- Ethical considerations and challenges
- Creating content using AI: Best practices, tips and tricks
- Exercise activities using AI
“Our team found the workshop valuable and highly engaging. Curious Public gave us a chance to demystify generative AI tools as a team and get on the same page about how these tools can support our work. Now we know enough to decide not just where and how we should use generative AI tools, but also where we shouldn’t.”
– Aaron Lazarus, WSIB